Determining Your Asking Price

Before you put your home up for sale, you must set the price.


Comparative Market Analysis

The correct selling price of a home is the highest price the market will bear. To assist you in determining the correct asking price, I have provided you with a comprehensive Market Analysis of comparable properties that have been recently offered for sale in your neighbourhood.

This analysis is based strictly on homes that can be considered similar to yours, and has been specially prepared for you over the last few days.

This "Comprehensive" property analysis is divided into two categories:
1. Similar properties that are
2. Similar properties that have

By carefully studying the comparable property locations, features, and the terms under which they are offered, we can develop a clear picture of the potential market for your property.

By looking at the properties currently listed, we can see exactly what alternatives a serious buyer has to choose from. We can be certain that we are not under pricing the property.

By looking at similar properties recently sold, we can see what homeowners have actually received over the last few months. This is the acid test that is used by lending institutions to determine how much they will be willing to lend a buyer for your home.

While we naturally want Top Market Value for the home, we can agree that there's a point where the price would be too high. By looking at homes that didn't sell, we can accurately determine that price point and be careful not to get too close to it. By doing our homework diligently, we can get maximum dollar in a reasonably short period of time.

If you are interested in obtaining CMA for your home please complete my Comparative Market Analysis Request Form.


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Effect of Pricing

Pricing your property for an effective and efficient sale is the key starting point. When you decide to sell property, you want to sell it for as much money as the market will allow. Pricing too high will keep your home from selling. A low price will keep you from receiving full value. There are three main points to consider when pricing your property:

KNOW THE MARKET
  • The Market determines value.
  • Price your home competitively based on the price of homes that have recently sold, are currently for sale and those listing that have expired in your neighbourhood.
CONDITION OF HOME
  • Buyers base their decision on the condition of the home as well as price.
  • Take the time NOW to prepare your home to attract potential buyers.
  • The Sales Representative brings the market to you. The market brings your price.

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Risk of Overpricing you home

Many sellers believe that if they price their home high initially, they can always lower it later. Often, however, when a home is priced too high, it misses the peak selling. A property generates the most interest within the real estate community when it first goes on the market. The number of showings is greatest during this time – if it is priced at realistic market value. The higher the price above realistic market value, the more time it will take to sell. Gradually the price comes down to market value, but by that time, it's been for sale too long and buyers are wary. On occasion, the price is dropped below the market value because the seller runs out of time and the property sells for less that it is worth.

In addition to the price, you will disclose any chattels, if any, that go with the house when you sell it. Chattels are anything that is not attached or fixed to the home, such as washers, dryers, refrigerators, and so on. You may choose to include items that add value to the home (stainless steel appliances, hot tub, etc.)

There may be some items that are considered fixtures that you do not intend to include in the sale. Fixtures are anything that is attached to the home. For example you may have a chandelier that has been in your family for generations. Since the chandelier is attached to the house, it is considered a fixture. Any fixture are considered included unless indicated otherwise on the listing.

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Determining Your Asking Price

Tips for Seller's

Glossary of Terms

Preparing your Home for a Showing

The Open House

Moving Checklist

Renting out your House

For Sale by Owner


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