Marketing Plan for the Sale of your Home

Marketing your Home for Top Results!

RE/MAX sells more Real Estate than any other organization in Canada or the United States.

When you list your home with Laurence Mongeau, the entire RE/MAX team goes to work for you. With over 160 RE/MAX agents in our offices and over 300 agents in our associate offices, your property will be immediately exposed to potential buyers who are actively looking for a property like yours in your price range.

RE/MAX is also the leader in Internet Real Estate marketing. It is a proven fact that when a buyer has viewed a property in the Internet they purchase 35% faster than any other means. When potential buyers turn to the Internet they think of RE/MAX first. A strong advantage you will want your property to be included in.

Overall, your RE/MAX agent will work with you to position your home on the market so that your sales experience will take place as expeditiously as possible.

What Your RE/MAX AgentWill Do for You

  • Complete a market analysis to determine a realistic asking price
  • Make recommendations on making your home more "sellable"
  • Stage your property Provide a professional marketing program
  • Advertise your home on the Multiple Listings Service (MLS®)
  • Advertise your home on the Burlington RE/MAX Brokerage Website
  • Advertise your home on my Burlington Real Estate Agent Website (this website)
  • Arrange showings
  • Negotiate the best terms possible

The For Sale Sign -RE/MAX's prominent "For Sale" sign will be placed on your property immediately after your house has been put up for sale.
Home Purchasers who are doing their homework often cruise through neighborhoods they are interested in. With your agent's phone number on the sign, passersby can easily get information about your home and set up a viewing time.

Full Colour Feature Sheets -I will prepare a professional feature sheet for you home, which will be distributed to other agents as well as to potential purchasers. Photographs of key elements of your home are great reminder tools for purchasers who are looking for items which your home features.

Agent's Open House -Your home will be viewed by other sales representatives as soon as your home is listed. Having your home toured by other agents immediately puts it in front of potential buyers.

Weekend Open House -I will hold public open houses according to your wishes. Open houses is the way a large percentage of buyers shop today and would get your maximum exposure to these clients.

Just Listed Cards -These sheets which highlight your home will be prepared and distributed in your neighbourhood. This cross merchandising is effective in getting buyers who want to live in a particular neighbourhood or close to family.
Your RE/MAX agent and the brokerage will also have a number of potential buyers as clients and they may be looking for a home just like yours. There is also the RE/MAX national relocation service, which directs purchasers from across the country directly to homes for sale.

Reporting To You -The feedback from potential buyers and other sales representatives is an important vehicle for monitoring the sales process. Comments from the price of your property to issues of size and finish are important in negotiating the sale. I will report these to you on an on going basis as soon as possible.

Local Advertising -Our company maintains one of the most extensive advertising programs in the area. Advertisements for your home will be placed in the local media on a regular basis. These feature ads draw the attention of many potential buyers. Follow-up and showings to these callers is an essential part of marketing your home.

Institutional Advertising -When you view RE/MAX on TV, see billboard advertising, or the prominent balloon at fund raising events we are building national corporate awareness that RE/MAX is the most dominant force in real estate in North America. A fact that makes it irresistible for buyers looking for good service in real estate.

Internet Web-Site Advertising -The Internet is the fastest growing form of advertising available currently. Potential buyers who pre-view homes on the internet are more familiar with the market, better prepared to make a decision and move quicker when locating the preferred property. This is why RE/MAX has developed the largest, most comprehensive website in the industry and receives more qualified visits than any other organization. You can visit our Burlington Ontario RE/MAX Garden City Realty Brokerage website at: www.remax-gc.com

Grand Tours on the Internet of Your Home -Features of your home will be placed on our web-site where potential buyers can take a tour of your home on the Internet. This allows your home to be viewed 24 hours a day, 7 days a week by purchasers. When inquiries are made by purchasers following a preliminary viewing over the Internet, they are more serious and better qualified to make an informed decision about your property.

Mortgage Financing -The majority of sales transactions that are not completed are due to financing. With an in house mortgage office at RE/MAX, we make it simpler, faster, and less intimidating for purchasers to obtain financing. From obtaining pre-approval to completing the various applications necessary to obtain conventional or high ratio financing, we complete the package. With interest rates at the lowest level in 40 years, more purchasers than ever are now qualified to purchase a home. We ensure that only pre-qualified buyers are viewing your property in order to save your time when the offer is received.


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Tips for Seller's

Glossary of Terms

Preparing your Home for a Showing

The Open House

Moving Checklist

Renting out your House

For Sale by Owner


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